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Playbooks and practical guides on outreach, prospecting and email deliverability.

Guides

B2B lead generation best practices: Where to start and what a lead should cost

B2B lead generation best practices start with a cost ceiling: work out what one lead can cost, pick two channels and check the US and UK sending rules.

Michael DoyleOct 13, 2026 · 13 min read

Latest articles

Guides

LinkedIn Sales Navigator pricing: What you pay and what you lose if you cancel

LinkedIn Sales Navigator pricing for Core and Advanced, the one month trial rule, 7 day refund window and what cancelling deletes, checked on 11 October 2026.

Oct 11, 2026 · 12 min read

Guides

What is account based marketing, and is it worth it for a small team

What is account based marketing, and does it fit a small team? See the three types, what each level costs, which deal sizes fit, and a 10 account plan.

Oct 7, 2026 · 13 min read

Guides

Google contacts alternative: Which type you actually need

Outgrown Google Contacts? See its real limits, what contact management software costs a team of three, and which fix fits your problem. Checked October 2026.

Oct 5, 2026 · 13 min read

Guides

How to find someone's email on LinkedIn when Contact info shows nothing

Contact info empty on a LinkedIn profile? Learn what each setting shows, the account risk of extensions, and how to find someone's email on LinkedIn.

Oct 1, 2026 · 10 min read

Guides

Sales cadence: How many touchpoints you actually need

Sales cadences get built on touchpoint counts anywhere from 5 to over 1,000. See which ones trace to a real study, and which trace to nothing at all.

Sep 29, 2026 · 11 min read

Guides

What is data hygiene, and how is it different from data enrichment

What is data hygiene, and how does it differ from enrichment. See the real decay rate, a free quarterly routine, and what cleaning tools actually cost.

Sep 28, 2026 · 9 min read

Guides

What is B2B intent data, and is it worth paying for yet

B2B intent data pricing runs from 15,000 to over 130,000 dollars a year. See the real first year cost by provider, plus a free way to test it before buying.

Sep 24, 2026 · 11 min read

Guides

Objection handling in sales: What changes by role and deal stage

Objection handling in sales runs on one five step response and four objection types, with the reply changing by role: SDR cold call, AE demo, or CS renewal.

Sep 22, 2026 · 10 min read

Guides

How accurate are email finder tools, and why every vendor's number is different

Coverage and accuracy get sold to buyers as one number, but they are not the same thing, and this shows how to test any email finder's real accuracy rate.

Sep 21, 2026 · 8 min read

Guides

Contact management software: which type you actually need

Michael Doyle compared 6 contact management software tools on free contact caps, real monthly cost, and a duplicate detection test to find which type fits.

Sep 18, 2026 · 12 min read

Guides

Target account list: How many accounts you need, and how to defend each pick

A target account list needs a real number behind it. How to size one to your team's capacity, tier it, price it, and defend every account that lands on it.

Sep 18, 2026 · 11 min read

Guides

B2B list building: The three paths, and what each one actually costs

B2B list building and prospect list building run through three paths: database pulls, manual sourcing, and opt in growth. What each one costs in time and money.

Sep 16, 2026 · 11 min read

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